Privacy Policy

1. Who We Are

Far East Advisory is a business advisory service based in South China, providing support services for Western businesses operating in China, Hong Kong, and Taiwan. We operate the website fareastadvisory.com.

For the purposes of data protection law, Far East Advisory is the data controller responsible for your personal information.

You can contact us at: hello@fareastadvisory.com

2. What Personal Information We Collect

We collect personal information in the following ways:

Information you give us directly

When you fill in our contact form, book a consultation, or get in touch by email, we may collect:

• Your name and job title
• Your email address and phone number
• Your company name and country
• Details about your project or business enquiry
• Your budget range and timeline preferences
• Any other information you choose to share with us

Information we collect automatically

When you visit our website, we may automatically collect certain technical information, including:

• Your IP address and approximate location
• Browser type and operating system
• Pages visited and time spent on the site
• How you arrived at our website (referral source)

Information from third parties

We may receive information about you if you connect with us through LinkedIn or other professional networks, or if a third party refers you to us.

3. How We Use Your Information

We use the personal information we collect for the following purposes:

• To respond to your enquiries — when you contact us, we use your information to respond to your questions and provide the information you've requested
• To provide our services — if you become a client, we use your information to deliver the services you've engaged us for
• To book and manage consultations — scheduling, confirming, and following up on consultation calls
• To send updates and insights — if you've subscribed to our newsletter or consented to marketing communications, we'll send you relevant business insights and updates
• To improve our website and services — we use aggregated, anonymised data to understand how our website is used and how we can make it better
• To comply with legal obligations — where required by law or regulation

4. Our Legal Basis for Processing Your Data

Under data protection law (including GDPR where applicable), we must have a legal basis for processing your personal information. Our legal bases are:

• Legitimate interests — processing your enquiry and responding to your contact is in our legitimate business interests and yours
• Contract performance — where we have a service agreement with you, we process your data as necessary to fulfil that agreement
• Consent — for marketing communications such as our newsletter, we rely on your consent, which you can withdraw at any time
• Legal obligation — where we are required by law to process your data

5. Sharing Your Personal Information

We treat your personal information with complete confidentiality. We do not sell, rent, or trade your personal information with third parties for their marketing purposes.

We may share your information in the following limited circumstances:

• Service providers — we use trusted third-party tools to operate our business (such as email services, scheduling tools, and website hosting). These providers process data on our behalf and are contractually required to protect it
• Professional advisors — with your knowledge and agreement, we may share relevant project details with trusted legal, accounting, or other professional contacts in the region as part of delivering our services to you
• Legal requirements — if required by law, court order, or government authority, we may be required to disclose your information
• Business transfers — in the unlikely event of a merger or acquisition, your data may be transferred as part of that transaction, subject to the same privacy protections

6. How Long We Keep Your Information

We keep your personal information only for as long as necessary for the purposes described in this policy:

• Enquiries that don't lead to a project — we retain your contact details and enquiry information for up to 2 years in case you return to us in future
• Active client records — for the duration of our working relationship and for a reasonable period afterwards for legal and administrative purposes (typically 6 years)
• Newsletter subscribers — until you unsubscribe, after which we delete your details promptly
• Website analytics data — aggregated and anonymised, retained indefinitely as it cannot identify individuals

When we no longer need your personal information, we delete or anonymise it securely.

7. Your Rights

Depending on your location and applicable law, you may have the following rights regarding your personal information:

• Right of access — you can request a copy of the personal information we hold about you
• Right to rectification — you can ask us to correct any inaccurate information
• Right to erasure — you can ask us to delete your personal information in certain circumstances
• Right to restrict processing — you can ask us to limit how we use your information in certain circumstances
• Right to data portability — you can request your information in a portable, machine-readable format
• Right to object — you can object to our processing of your information in certain circumstances, including for direct marketing
• Right to withdraw consent — where we rely on your consent, you can withdraw it at any time

If you are unhappy with how we handle your personal information, you have the right to complain to the relevant data protection authority in your country.

8. Cookies

Our website uses cookies — small text files stored on your device — to help us understand how the site is used and to improve your experience.

Essential cookies

These are necessary for the website to function and cannot be disabled. They don't collect personal information.

Analytics cookies

We use analytics tools (such as Google Analytics) to understand how visitors use our website. This data is aggregated and anonymised. You can opt out of analytics cookies via your browser settings or by using tools like the Google Analytics opt-out browser add-on.

Managing cookies

You can control and delete cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the website. For more information on managing cookies, visit aboutcookies.org.

9. Security

We take the security of your personal information seriously. We implement appropriate technical and organisational measures to protect your information against unauthorised access, accidental loss, destruction, or damage.

Our website uses SSL encryption (HTTPS) to protect data transmitted between your browser and our servers. Access to personal information within our organisation is restricted to those who need it to perform their role.

However, no method of transmission over the internet is 100% secure. While we do everything we can to protect your personal information, we cannot guarantee its absolute security.

10. International Data Transfers

Far East Advisory operates primarily from South China. If you are located in the European Economic Area (EEA) or the UK, please be aware that your personal information may be transferred to and processed in countries outside the EEA or UK, including China and Hong Kong.

Where we transfer your data internationally, we ensure appropriate safeguards are in place in accordance with applicable data protection law. This may include standard contractual clauses approved by the relevant authorities.

If you have questions about international data transfers, please contact us.

11. Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make significant changes, we will update the "Last updated" date at the top of this page.

We encourage you to review this policy periodically to stay informed about how we protect your information. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this privacy policy or our handling of your personal information, please don't hesitate to get in touch:

We will respond to all privacy-related enquiries within 30 days.